San Diego / UC San Diego — Product Design × HCI × Engineering

DIEGO
CORDOVA

I don't just design interfaces — I take products from an idea, through research and design, into something real people can actually use.

  • Product Design
  • UX / UI
  • Interaction
  • Front-end
  • AI-assisted
Diego Cordova on a cobblestone street in Cusco

Selected Work

(A) — 05 projects
01Product · Engineering · Research

TritonNav

Campus navigation prototype · Founder, product designer & software engineer

A mobile-first UC San Diego navigation prototype, evaluated through 23 measured iPhone walks with a mean absolute ETA error of 0.96 minutes.

  • Product design
  • Open-source routing
  • Field evaluation
Full QuickTaxes website view with its logo and navigation, 'Fast, Reliable Tax Preparation You Can Trust' headline over a Bay Area cityscape, and a free consultation form.
02Product · Fintech

QuickTaxes

A shipped tax-preparation website built around clear service information and a direct consultation path.

  • Product design
  • Service website
Diego Web Studio website homepage: 'Websites that help small businesses grow.' beside a live project preview, a projects-shipped counter, and a row of shipped client projects.
03Client work · Front-end

Diego Web Studio

Independent client work taken from first conversation to deployed product.

  • Entrepreneurship
  • Client work
Massive Memory Lab case study homepage showing visual-memory research results: the question How precise is visual memory? beside object cards, with 41 participants, 3,116 test trials and 86.8% weighted accuracy.
04Research · Cognitive Science

Memory & Cognition Research

A browser-based visual-memory study comparing Novel, Exemplar and State recognition across 41 participants and 3,116 test trials.

  • Visual memory
  • Cognitive Science
Pixel-art Flappy Bird scene with the yellow bird between green pipes, from the BCI project's game sprites.
05BCI · HCI

BCI Flappy Bird

A Flappy Bird controlled by deliberate eye blinks read from an OpenBCI EEG headset — rebuilt here as a game you can play.

  • BCI
  • EEG

Experience

A practice that crosses disciplines.

  • Product

    TritonNav

    Founder, Product Designer & Software Engineer

    Built an iOS-first campus navigation product from research and interface design through routing and data architecture.

  • Research

    Bilingualism in Context Lab

    Research Assistant

    Cleaned, annotated, and merged bilingual-language datasets with a four-person research team.

  • Design

    Quicktaxes Inc.

    UX/UI Web Designer & Product Developer

    Designed and prototyped production-ready web experiences for 10+ businesses.

Diego Cordova on a cobblestone street in Cusco
(B) — About

I like figuring out how things work — and then figuring out how they could work better.

Cognitive science, HCI, psychology, design, software, experimentation and a stubborn entrepreneurial streak. I move between Figma, prototypes, research and code rather than staying inside traditional UX boundaries.

More about me

Outside Figma

(C) — personality

I run leetcode, usability tests, and create interfaces for the same reason, and keep a running list of products I wish I'd designed.

  • Photography
  • Cars
  • Neuroscience
  • Side projects
  • San Diego

Playground

(D) — experiments
Enter the lab

How I Work

(E) — loop

My process is less handoff and more feedback loop.

01

Understand

Frame the question, talk to people, read what already exists.

02

Explore

Sketch, flow, prototype — usually in code earlier than expected.

03

Build

Implementation exposes UX problems a mockup never will.

04

Test & refine

Real use sends the whole thing around the loop again.

Research influences design → design influences implementation.Implementation exposes new UX problems → testing sends it around again.